You have to use bullet points

People tend to skim blog posts before they decide to read them. That means you need to make sure to highlight your best information. That way, they can quickly see that your post is worth their time.

Aside from subheadings, bullet lists are perfect because they’re very easy to skim through.

Here are some tips that we use to write bullet points that people will actually read:

• Express clear benefits. Think of bullets as mini-headlines.
• Keep your bullets symmetrical. 1-2 lines each.
• Avoid bullet clutter. Don’t write paragraphs in bullets.
• Remember bullets are not sentences. They’re just like headlines.

Again, people don’t come to blog posts for leisurely beach reading. They want specific information and don’t want to work to get it.